Source: https://www.youtube.com/watch?v=xgpLjLHB5sA
I feel like I use AI in a very [music] unique way. And whenever I share how I use AI with other people, it seems like it unlocks something in their brain. They feel like they discovered a new superpower. They feel like they can do almost anything. They can build the [music] business faster. They can learn new skills faster. They can understand topics faster. They can effectively get ahead of 99% of people who use AI because most people treat AI as a slot machine rather than something you can program to do exactly [music] what you want it to. AI is a cool new way to ask questions and get answers. It's the new Google search, so to say. But most people stop there. [music] They don't see the power under the hood. AI was supposed to be this life-changing thing.
There was so much hype around it. There were people fighting on both sides. And now it seems like that's kind of died off. And if you were to ask someone like, "Hey, has AI changed your life to any reasonable extent?" Some people would say yes. A certain amount of people would say yes. But I would argue that the majority of people, the average person would say no. Now, I've only talked about my process a handful of times in public. I went on a podcast and people really like that. But I've never really gone in detail. I've never really created like a full course, so to say, of my entire process with multiple examples. So, that's why I want to create this video is I want an immediately actionable guide on how to use AI in an incredible way. And when I say AI here, I mean LLMs. I mean like a chat box. I mean, you can do this in your average everyday chat, GPT or Claude. You don't need anything special.
We're not doing anything with video or graphics. We're just using text. First, I'm going to show you my little secret. This is something that I use all the time. We're going to cover that first.
And hopefully that section is enough to kind of [snorts] blow your mind to be like, "Oh, okay. I get AI now." And that's going to take a bit, but I promise if you stick through it, this is a learning type video. You're going to have to take notes. You're going to have to sit down and actually watch this. So, if you don't have the time to right now, I want you to hit watch later so that you remember to watch it later. And then after that section, I'm going to go over a few examples and kind of just run through them. And if you follow along, you'll be able to have this little library of prompts for business, for creative thinking, for intellectual thinking, for content creation, and really anything else you want to do. So, on to the first section. We're going to call this how to do anything with AI.
And you can see here I have this nice little canvas and we're just going to walk through all of this. Now, this is the most important part. If you actually follow and understand all of this process, this is how you go from AI slop to imposing your own sense of taste on the AI. Now, to do this well, you need to think of AI as this sort of digital employee that will do exactly what you tell it to do. Meaning, if you don't know how to do the thing that you're trying to do well, or you don't know how to guide the AI to finding how to do it well, then it probably won't do well, and you're going to be disappointed with the output, and then you're going to resort back to the slot machine style guessing game. Because that's the exact thing. If you don't tell it exactly what you want, the LLM has to guess what you want. And in order to do that, it pulls from this onslaught of mediocre methods that are all over the internet. and it may spit out something that's slightly good but not good enough to get outsized results because anyone can do that.
Anyone can type into AI. So, how do you use it differently that allows you to get ahead of other people using it? In other words, you can't rely on how the AI is programmed by default because think of it the AI chat GPT claude it's packaged up. It's tuned. It's given a personality for the average individual.
I hope that you're not an average individual and you don't have the mind of an average individual because that's what consumer products do. They dumb it down so that it can be useful and sicopantic and make you feel good for using it and give you your cheap little dopamine hits so you keep coming back to the slot machine. We don't want to use it like that. Now, here's an example. If I were to just type generate a viral YouTube script on the topic of productivity into chat GPT, which I did here, it'll come up with something and it's okay. But is it anywhere near the best? Is this something that you'd watch on the like a YouTube channel with 1 million subscribers? No. Length 4 to 6 minutes. We're already off to a bad start there because one, you're in the decision of that. If you just go with 4 to 6 minutes because this script told you to, like you don't know what you're doing, that doesn't automatically lead to high views and engagement, tone, fast, energetic, highly sharable. What if that's not your personality? Cold open. Okay. What if you don't want to add custom B-roll? What if you don't want to add B-roll at all? What if you just want to talk to the camera? What if you want to use your phone? What if this isn't even a topic that you're an expert in or even have any knowledge in? When you think of Ali Abdal or Alex Herozi or really anyone that you follow on YouTube, you understand that they don't have the exact same videos. Over time, they have cultivated and created their own frameworks and methods that made their videos do well and stand out next to each other. They all have their own ideas and their speaking style and their personality and their little quirks that people get to know them for. They have their own brand style and therefore presentation style in the actual video itself. So, is there any one best way to coming up with a YouTube script? No. In other words, if you just ask Chad GPT to generate a viral YouTube script for you, it's not going to work. That's not a long-term strategy. And you're not learning anything. You're just reciting what this box told you to do. The AI doesn't have any of your specific context or instructions on what to do.
If you were to take Alex Formosi and Ali Abdoll and give them chat GBT, they would tell it exactly what to do to match their style and then it probably still wouldn't be up to par. So, they'd redo it over and over again until it gets close enough to being useful.
That's what we're trying to do here. So, in order to get AI to do something well in a high-quality way, you need to teach the AI exactly how you would create the YouTube video. At that point, it's not randomly generated slop. It's an employee that's acting on your instruction and learning as you refine the process by correcting mistakes. In other words, you're going to be writing 500 to 2,000word prompts. Not one sentence, not one paragraph like you see all over the internet of like, "Oh, here, steal this prompt. Sure, some of those can be helpful." But the shorter the prompt, the more guessing the AI has to do. The more of your agency you outsource to the agent, and the more the output increases on the slop spectrum.
But all of that still leaves a big problem. What if you don't know how to do what you're trying to do with AI? What if you can't just write 500 to 2,000 words as a prompt because you don't know specifically what to tell the AI to do? What if you haven't already created hundreds of YouTube videos or thousands of YouTube videos leading to you becoming an expert in actually knowing what your method or process is?
So, let's start there. We're going to go over four different options to actually teach the AI how to do what to do. And these all can be used in different situations. It really depends. But that is step one as a whole is you need to create detailed instructions for the AI.
That's what we're doing here. This isn't the magic step yet, but this is the prerequisite to getting to the magic step. So creating detailed instructions, this will all make sense. I promise. So whether I want the AI to create a YouTube script or landing page, or if I just want it to have a stimulating conversation with me, I need to instruct it on exactly what to do. So you have four options here. So that leads to option one, which is to just write out the detailed instructions, right? You write them all out yourself. And the example here is the first actual prompt that I tried to create. I really put effort into this. I studied how to structure prompts a good amount. And I wanted I I just wanted to see the power of AI. Could I get it to replicate my tweets, how I write? And so when I first did this, this wasn't the prompt that I wrote at first, right? My first prompt was like, "Hey, write a viral tweet for me." Okay, now hey, here's actually how I write. Try emulating this with different topics. And then over time, it just started getting more and more because I've written so many tweets. I know exactly what to do if I actually deconstruct how I write the tweets, how I think about it, how I generate ideas, how I structure certain ideas, and I need to give all of those requirements to AI. So, I wrote this out. You can stop and pause and read this if you'd like, but you can see that I have a list of requirements. I have post examples like one-s sentence posts from myself, multi-line paragraph posts and listical posts like bulletoint style posts. And then I have the output format where I just tell it how to output for me because otherwise it's just going to give it to me in this weird output. So here we're already controlling quite a bit and these tweets come out pretty good when I give them a topic, but it's still generating. It's still guessing.
This isn't really the best yet, but it works quite well. It doesn't cover the entire spectrum of like how my mind works when I write specific content. And most people when they do this, they're going to give one or two examples and then all of their tweets are just going to look the same. They're going to look homogeneous and it's going to be an easy tell that you're using AI to do this. So that leads to option number two, which is to ask AI to create a detailed guide.
And for this one, the topic has to be relatively well-known. It can't have much degree of variation depending on the person, right? Like with Ali Abdal and Alex Hormosi creating YouTube videos in a different way. You can't really do it this way. You kind of can, but you'll understand what I'm saying here. This can't require much creative thought. So, if we use it for something like creating a customer avatar, that's been talked about so many different times before that and it's it's not really variable.
It's kind of obvious. There isn't a better way to create a customer avatar. Kind of sort of, but it doesn't really matter. So, that's when I'm going to type in a chat, give me a detailed guide on how to create the most comprehensive customer avatar in the world. And then it does that and it's pretty dang comprehensive. So, now look, step one is done, right? I have a detailed list of instructions. So, just keep this in mind. This is one option. So, if we're creating, let's say, a prompt that helps us uh create a customer avatar. I have how to create the customer avatar, but then I need to turn this into a prompt that interviews me specifically to fill out all areas of the customer avatar so that it can actually generate the customer avatar for me. And then I have this superdetailed customer avatar that most people don't have. And since I'm doing this with AI, I'm not just staring at this blank template where it's like a customer avatar template and I'm expected to fill in, oh, what keeps the customer up at night and what are the goals of the customer? And I have to go and go through Reddit and all these other things. I'm talking to AI. So, as it's asking me the questions, I can ask it, what do you think? Go and research Reddit and tell me what they are. So, this speeds up your process and leads to a much more detailed part of your marketing strategy. And that's only one example. Now, option number three is to find an expert source of information if you don't know what to do. So, when it comes to offer creation, right? You have a product and you're trying to create an offer around it. You're trying to make it more compelling. You, yeah, you could ask AI to create a guide on how to create a compelling offer, but we already know that Alex Hormosi is the expert on that and his methods work. So, I could take his PDF, plug it into a chat, and then tell it to give me a detailed guide on how to create an offer. And then I could turn that into a prompt, which we'll learn how to do, that asks me questions and eventually spits out my offer. And now think about doing this with a landing page or actually creating a product or creating social media posts or doing something unique like what we're going to do over here where we're going to take two YouTube videos on how to build a personal brand and we're going to turn that into a personal brand coach that guides you on what your content pillars are, how to write posts and it will grade you on the writing post. Like this can get pretty crazy. So before we get into that, here is the last option which is to emulate an example you like. So whenever I'm brainstorming copyrightiting for a landing page, right? Be it for Eden, this software, or my own digital products or another company or whatever it may be, I like to find a page that has really good copy because yeah, I could just ask AI to tell me how to create copy and it'll work. It's actually pretty good, but that it's still not that unique and it'll probably give you like this copyrightiting that sounds like it belongs on a ClickFunnels landing page with a countdown timer. So, I want to find something unique and this page in specific, this anti-metal page has a really cool storytelling structure that is very attention-grabbing and compelling. So, what I could do is I could copy paste the content from that website into a chat and then say this, I love this landing page copy. Break down the overall structure, what psychological tactics it uses, why it works, then break down each line individually. Write this as if you are teaching me how to do it step by step.
And then what this will do is it creates this guide on how to replicate the landing page. And then if I were to turn that into a prompt, like we're going to learn how to do right now. Then I can tell it to ask me, okay, what's my product? What's my customer avatar? What are the pain points? What are all these things? It'll quiz me on everything that it needs to rewrite the landing page with that structure in my own words and with my own product and then it spits out the landing page. Now, before we get into step two, if you're wondering what this software is, the time has finally come. This software is called Eden. And this canvas feature is only one of many.
You can think of it as file storage. So, you can paste YouTube links, you can paste Instagram reels, you can paste tweets, you can paste substack articles. And what it does is it downloads and transcribes and autotags all of those so that you can search for frames within them. So if I were to paste this YouTube video into there because I want to connect it to a chat and ask it questions, which you can do, and I were to search microphone, it would bring up every frame with a microphone inside of it. So if I was looking for B-roll for a YouTube video or just wanted to remember a specific part and then be able to clip that out and download it because it's file storage, then I can do that. But there's also notes. There's AI chats like normal, but you can use any model inside of here. And eventually there will be prompt items, so you can store all of your prompts in here and automatically execute them inside of a canvas or a chat. But the thing here is that this is early access. We're only opening Edin for Black Friday weekend, so it will be slightly discounted, but if you want to get in and you're watching this video, it may be very close to that time. So go to the link in the description, either sign up for the wait list or you can join directly if it's open and consider signing up. Now for all of the Cortex users who wonder what's happening, you've been receiving emails, so go check your emails. But this is the next iteration of Cortex. So it's the better version of Cortex with all of the features that you've been waiting for. So now we're on to step two where we're going to turn our detailed instructions into a prompt. So we have the detailed instructions to feed the AI, but we're still missing something.
We're missing the personal context. So, if I have the instructions on how to create a high-converting landing page, how is the AI going to actually write that copy without understanding my company, my product, my customer avatar, and everything else that goes into writing compelling copy? I can't just tell it, hey, write me a good landing page for a software company. It doesn't work that way. So, this is where the magic happens. And first off, you're going to save this prompt, this meta prompt, somewhere safe. Again, I'll leave a link to that in the description.
And this alone will change how you use AI as a whole. So, please just save this somewhere safe. This is the bread and butter. This is the secret sauce. So, what this does is it is a prompt that helps you create a prompt because most people suck at writing prompts and prompts have a pretty predictable structure, right? So, if we're writing long complex prompts here to do something great, then it really helps to pretty much tell AI exactly how to do that. So it saves us a lot of time. So you don't need to write for an hour, two hours, three hours refining the prompt over and over again. You start with this incredible first draft that you can then refine. So what I'm going to do here is a few things. First, I personally like to do most of this with Claude Opus 4.1.
So you can use that in Claude. I don't really like Chat GPT at all personally, just personal preference. But I also don't like Claude Sonet 4.5, the newest model, because it it just tells me that I can't do certain things. It doesn't allow me to be harsh. Like I say, hey, be as harsh as possible. And it's like, you know, I don't feel comfortable doing that. I don't feel being I don't feel like being harsh to other people. It's like, dude, shut up and just do what I want you to do. So, if you aren't using a canvas like this, you're going to quite literally just copy paste this prompt into a claw chat. But here, I'm just saying, help me create a prompt using the meta prompt. It read the meta prompt. And now, what it says next is, "What is the topic or role of the prompt you want to create? Share any details you have." Gives me some examples. Now, what I need is the instructions. I need the expert instructions for how to do what we're trying to do. And here, we're trying to create a personal brand coach.
So, I have two videos here. I'm actually only going to use one just to this is a six-hour long video. I love this video. Go watch it by Caleb Rston. But here we have a shorter video, and we're just going to use this as an example because I don't want to clog up the context. I don't want to waste your time. So, we're going to go to let's say Claude 4.1 again, and we're going to say this. So, I said, "I want you to give me an extremely detailed step-by-step guide on how to build a personal brand in 30 days. You are the expert here. Give me the necessary education and steps." So, when I write these out, when I'm trying to get the AI to break down the instructions of an expert source like a YouTube video or a PDF or even a website, I tend to write something like this. And another thing is that if you're trying to do this with a YouTube video, you can't really do that in any other app. So, inside of Eden here, you can just click paste a link, paste it in, or if you're in a canvas, you can just press command or controlV and it'll paste the YouTube video in, but you have to wait for it to be downloaded, transcribed, etc. And so, I sent that, it read the YouTube video transcript, and then it started creating the expert level instructions, pretty much summarizing the video, but in the form of an actionable guide. And so, here it just breaks down day one, day two, day three, day four, etc., etc. I believe it's still going. Writing out each day.
Right. So now what we're going to do is one, we'll wait for this to go, but we're going to take the expert instructions and put it into a new chat where the prompt is because what we're trying to do is we're creating a prompt with the expert instructions. So, if you're doing this just in a regular chat, you're going to send the metaprompt and then you're going to get the expert instructions. So, whether that be for creating a landing page or creating an offer or creating a customer avatar and then you're going to take those expert instructions, either paste it into a note or just be able to copy paste it into here so that you can reference it and you're going to include that with your instructions to actually create the prompt. So here I wrote this little prompt which is I want to create a prompt that coaches me through building a personal brand for 30 days.
You will execute this in three phases. This is how I like to create prompts is I like to break them down into phases. And this does require some thinking. So phase one is context gathering. So break down everything you need from me in order to best build a personal brand.
And that's important because otherwise like how is it going to know how to coach me best? This is usually the first phase in any prompt you create is you need to tell it to get the context for you. You tell it to get everything it needs in order to best do what it's trying to do and then interview me to gather all of that information and ask one question at a time. Then phase two is the action plan. So I'm just telling it like, hey, output the 30-day action plan based on what I told you. And then phase three is the coaching. So after that, it's going to just coach me one day at a time. It's probably going to say like, okay, we're starting day one.
here's what you're going to do. Please let me know if you need any help. And that's incredible. I know of softwares out there that are literally personal brand coaches, right? They take an AI chat and they put a prompt like this in there that coaches you on how to build a personal brand and they charge $30 to $50 a month. So, if you can simply create a prompt around this, put it behind a payw wall for 10 bucks and sell it, a lot of people will buy that.
understanding this skill alone, just how to create prompts and selling the prompts, you can make a lot of money doing that. All right, so I connected the expert instructions that came out here to the prompt that we're going to create. And you would just copy paste this if you're not using a canvas like this. And then I can take this, pop it in here, and hit send. All right, so that spit out the prompt, right? uh 30-day personal brand coach prompt with the five pillars system from here, the five pillars framework. And I mean, you can read through this if you want, but it just has all of the phases. Phase one, it asks a bunch of questions. Phase two, here's what you're going to do.
Pillar three, pillar four, all of those things. Now, I'm not going to go entirely through this prompt, but if I wanted to, I could branch out another chat and I could just say like, "Help me build a personal brand." And so then what that does is it takes the prompt.
What you would do is you would copy paste this prompt into a new chat and it would say something like this. Let's begin your personal brand journey question one of 15. Then you answer the questions and it guides you through it and then it creates the personal brand strategy and coaches you every day.
Okay, so we got the entire process down and you can use that for almost anything. Just get creative with it. But in order to do that, I'm going to show you a few examples that I feel like are the most life-changing or I guess the most helpful. But in review, here's how you use AI better than 99% of people.
First, you use AI to create or extract detailed expert level instructions. You do not allow the AI to guess what it should do. You create a new chat and send the meta prompt. Then, you give details about what prompt you want to create. You add a context gathering phase if needed and an execution phase.
And then you paste the instructions into the prompt and tell it what you want. In essence, when you use AI this way, you are using AI to both learn and build at the same time. And that's incredible.
You are orchestrating. You're not guessing anymore. you are in as much control as you can be with AI. And if you're already skilled at what you're trying to accomplish, you can do what you were already going to do, but faster and potentially at a higher quality because you can iterate through drafts faster. Now, I want you to think of this as documenting your own processes with AI. So, imagine if you built this prompt library. This is actually what I have is I have a list of prompts that I use for specific things like creating a coach, creating an advisor, creating a thought partner, being able to write landing pages, being able to do research. And by doing this, I think that you bring yourself to a higher level of thinking rather than a lower level. You can refine and iterate on your processes in a tangible way. Like it's literally like having a list of instructions as a prompt that you can change as you get better. And by doing this also you reduce your cognitive load of just storing all of that in your head. So example one was actually just creating the personal brand coach. But example two is an intellectual sparring partner because personally I don't like just asking the base AI questions. Right?
When I'm trying to acquire deep knowledge, I know that the AI isn't going to give that to me unless I instruct it to. But even then it's still guessing and giving me random things.
And if your mind takes the shape of those that you learn from, I personally want to learn from these very high-level thinkers. And for me, a few people come to mind like Naval Ravocant, Daniel Schmokenberger, Krishna Murdy, and Mihi Chick Mihi. Now, I could do more, but what I'm going to do here is I'm going to take each of these people and I'm going to write this prompt in it. So, I want you to break down the entire worldview of the person, his core principles, how he thinks through problems, his main discoveries or insights, and all of the ideas that best illustrate his philosophy. This should be a comprehensive document as if I am diving into the entirety of his mind.
So, I'm going to go and paste this into each of these chats and break it down. And for this, you should probably enable web search so that it can look through articles and other things that summarize a lot of the principles and worldviews of these people. Another thing I could do is I could take a podcast from them and I could talk to that podcast if it overviews their uh worldview quite well.
So I broke those down in each of their AI chats and if you're just using a separate chat you can just copy paste all of the responses so all of the people's worldviews into separate notes or something of that nature or you can go to like a chat GBT project or claude project and you can paste all of them inside of there and then you can start a chat with that specifically. But in here now I can just ask any question uh or problem or or get perspective on a problem that I'm having in my life or maybe my business. So I'll try one of those. So here I wrote I'm struggling with how I should best manage projects for a software company with a small team. Can you give me perspective on how I can best do this? Just a little question goes through the meta problem perspective from Daniel Schmokenberger.
Leverage and long-term games approach. Play long-term games flow state design. Pretty cool awareness-based approach. practical synthesis and it just gives me some cool things to do and of course I could ask much more specific questions than I did here. But I think you get the point. So now example number three will be a creative thought partner prompt because thinking in my opinion is not just a random process. There are good ways to think and bad ways to think.
Successful writers, creators, filmmakers, and other successful people have soft processes for how they think best. And it usually involves questioning their thoughts or ideas in a very specific way. For myself, whenever I write, I tend to cycle through the same questions when I'm filling out an outline. So things like, what's the big problem relating to the topic? What's the consequential cascade of not solving the problem? What's the ideal life I want to inspire people to move toward?
What are novel concepts, perspectives, or personal experiences that shine an interesting light on this topic without using someone else's advice? What is an effective step-by-step process to overcoming the problem and moving toward the ideal life? What are compelling quotes, anecdotes, studies, or statistics that add to the argument that I'm trying to make? And by answering those, I usually have a pretty compelling brain dump of ideas that I can then use to go and write. Now, I don't do this all the time. Most of the time, I just do it in my head. But if you are worried about having AI do all of the writing for you, then I would try this out. So what we're going to do here is what we've already done. I have a YouTube video on first principles thinking. So that's just one way to think out of many. You can find many different ways to think. Just look up a YouTube video on how to think intelligently or like a genius. Or you can take a YouTube video from Daniel Schmokenberger or Naval and ask it to break down how they think, how they think through things. and you'll typically come to something pretty cool.
And then you'll have a guide on how they think. And by reading that guide, you're learning more than you would by just watching the video. All right, so here's what I sent. And then it's breaking down a guide to thinking from first principles, right? But the thing is is most people can watch these videos. Most people can get this guide, but then they still don't practice it. They don't practice thinking from first principles, right? So how are you going to lock that in as a mental habit if you don't actually practice it? Well, creating a prompt out of it is a way to practice it. So, we're going to do the same thing. We're going to send the metaprompt and then we'll create a prompt from it. All right. So, you can act as if I sent the metaprompt to a new chat and now it's here. And then I'm going to send this to guide it on what kind of prompt I want to create. So, now I'll need to connect this to here. And I'll send I want to create a prompt that helps me arrive at clear novel insights through first principles questioning according to the attached guide. I want you to act as purely observational clear eyes that does not give me the exact answer but guides me to it. So this is a unique way of creating this prompt because I'm not I'm telling it not to give me the answer. I want it to help me think not do the thinking for me. First you will ask what topic idea or problem I want to discuss. Then you will ask one question at a time following the thinking instructions. Please ask clarifying questions before creating the prompt so that it comes out the best it can. Now, this last sentence, this is something I like to do when I'm creating prompts because then it asks me questions that will lead to a better prompt. Okay, so it asks a few clarifying questions like the depth of questioning style, response format, scaffolding level, domain flexibility, progress tracking, all of these things.
And now it's writing the prompt. And here it is. Now you can copy paste this into a new chat whenever you want to think through a problem through first principles. And the more you practice this, because habit formation comes through practice, the more you form the habit of first principles thinking. Now, to go through two more examples, we're just going to run through these because doing it on a canvas like you understand what we're trying to do here. So, I just want to give you subtle guides so that you can do these things on your own. But this is where things get really interesting and it shows how much you can do with this. So, when it comes to building, let's say, a business, especially as one person, it's not as simple as just telling an agent to do it or downloading a business software or business AI and having it do you do it for you. In fact, to build a business with AI, you're doing all of the same things that you normally would have done by yourself, but now you're doing it with this process. You're building a library of prompts that help you do the things you need to do in business well, like writing content, building a digital product, writing promotions, writing emails, crafting an offer, and writing landing page copy. So, as I said, we're just going to run through these quick and you can do what you want with this.
So, for writing content, create a prompt for a personal brand strategy. Find a YouTube video that teaches it and turn it into a prompt. Create a prompt for content ideas. Paste 10 high-erforming content pieces into AI and have it teach you how to replicate them. Create a prompt for newsletters. Paste two to three newsletters you like and have AI break down their structure. Of course, I don't personally recommend having AI write for you. So, consider creating a prompt that guides you through the process or coaches you through the process like we created instead of telling it to write the thing for you.
Now, for building a digital product, preferably have an idea for a product you already want to build. Ask AI how those products are structured and how to build them in a way that ensures the buyer uses and benefits the most from the product. Create a prompt that guides you through the product creation process with the instructions from the last bullet point section by section. Now for offer creation, create a customer avatar prompt like we discussed earlier. Create a prompt that guides you through creating a compelling offer blueprint.
Ask AI how Alexi creates offers for the instructions portion and then use the offer blueprint for any of your other marketing materials. And now you can feed that to AI when you need to provide your product information. Now, for copywriting, find a respected book on copywriting like breakthrough advertising and/or great leads. Upload the PDF to AI and ask it to turn it into a detailed actionable guide. Find a landing page structure or structure of whatever type of promotion you are trying to create via email or social promotion. Paste it into AI and have it break down why it works. Add both the structure breakdown and copyrightiting guide to AI and create a prompt that interviews you for your offer, customer avatar, and other contexts to write the copy. So that's four or five prompts that allow you to build a business and you don't need to spend so much time learning the skills before you actually start building the business. You learn and do at the same time. Now the last example here is just the YouTube workflow. So if you want to be a YouTuber or you just want to learn how to do this in a more creative way, how to do the AI stuff in a more creative way, listen to this because it makes sense. Because when you think of using AI for YouTube, you're kind of thinking like, okay, how do I have it create the entire video for me? That's not what we're trying to do. To create a YouTube video, you need a compelling title.
After that, you need the key points, a gripping introduction, a full script, B-roll ideas, the video description, and then potentially a coach that walks you through the video creation process. All seven of those things can be turned into prompts. And each time you go to create a YouTube video, you can run through each one, and your YouTube videos are going to see a notable increase in quality. Now, again, for the sake of brevity, we're just going to run through bullet points here, and you can try to practice and do this on your own. So, for the title prompt, find five to 10 accounts in your niche. Filter their videos by most popular. Copy 10 to 20 titles into AI and ask it to break them down into instructions on how to replicate them. Then, you turn those instructions into a prompt that ingests your video topic idea and spits out potential titles for it. Now, the key points prompt. Ask AI to create a guide on how to outline a YouTube video topic into compelling key points that keep the viewer engaged while ensuring that the video is novel and valuable. For the introduction prompt, find a YouTube video that teaches how to create a good video introduction. Turn that into instructions and turn those into a prompt. For the script video, find a YouTube video that teaches how to create a good script or find a video script you want to emulate and have AI turn it into a guide. And then turn that guide into a prompt that gathers your topic, key points, and intro as context. Then the B-roll ideas prompt. Ask the AI for B-roll and retention best practices as instructions. Turn that into a prompt that adds B-roll ideas for each line of your script. feed that prompt into each individual section of your script. Now, in Eden, the software I was talking about that's going to be open for Black Friday only until we close it and then relaunch it when we're ready with the desktop app, mobile app, all of that stuff. It is kind of like a file storage. Any video like your YouTube video that you upload to it will be automatically autotagged, transcribed, and all of the frames will be analyzed.
So, you can add it to a canvas or just reference it in an AI chat and be like, "Hey, give me B-roll ideas for each line of this video." And it will. And then you can pass that off to your editor or have them in the workspace for you. It's a pretty cool tool if I do say so myself. Now for the video description prompt, you paste the meta prompt first and you ask it to create a prompt with three sections. A keyword friendly brief description of the video, your links. So write out what your links are that you would include in the description and video chapters with exact timestamps that are attention grabbing and keywordfriendly. So now you're off to recording a YouTube video like a pro in a day rather than 6 months. So hopefully all of that was helpful. This is what I wish I knew when I had first started learning AI. So, let me know if this helps you at all. If you want more tips on how to use AI or writing or anything skill acquisition related, join my newsletter. It's free. A lot of people have been liking it lately. And just check out links in the description for everything mentioned in this video.
Like, subscribe while you're here. Thank you again for watching. Bye.
| Word / Phrase | Meaning | Example | Note |
|---|---|---|---|
| slot machine | A gambling machine; used metaphorically to describe treating AI as a random, unpredictable tool. | Most people treat AI as a slot machine rather than something you can program to do exactly what you want it to. | Key metaphor for the problem the speaker addresses. |
| LLMs | Large Language Models; AI systems like ChatGPT or Claude that process and generate text. | When I say AI here, I mean LLMs. I mean like a chat box. | Acronym used throughout the tech context. |
| canvas | A feature in Eden software that allows users to visually organize content, prompts, and AI interactions. | You can see here I have this nice little canvas. | Eden's interface element. |
| slop | Low-quality, generic, or mediocre output generated by AI without proper guidance. | This is how you go from AI slop to imposing your own sense of taste on the AI. | Informal term for undesirable AI-generated content. |
| digital employee | A metaphor for treating AI as a worker that follows detailed instructions rather than a magic oracle. | You need to think of AI as this sort of digital employee that will do exactly what you tell it to do. | Central concept for the speaker's philosophy. |
| outsized results | Results that are disproportionately large or significant compared to the effort or input. | It may spit out something that's slightly good but not good enough to get outsized results. | Often used in business and self-improvement contexts. |
| dopamine hits | Small, quick rewards that trigger pleasure in the brain, often used to describe addictive design. | Give you your cheap little dopamine hits so you keep coming back to the slot machine. | Refers to the psychological hook of easy AI interactions. |
| cold open | A technique in video or writing where the content starts directly with action or a hook without preamble. | Cold open. Okay. What if you don't want to add custom B-roll? | Common in YouTube scripts and screenwriting. |
| B-roll | Supplementary footage or images used to visually support the main content in a video. | What if you don't want to add B-roll at all? | Frequently mentioned in video production contexts. |
| brand style | The distinctive visual, tonal, and personality elements that make a brand recognizable. | They have their own brand style and therefore presentation style in the actual video itself. | Important for content creators. |
| context | The background information, personal details, or situational factors needed to tailor AI output. | The AI doesn't have any of your specific context or instructions on what to do. | A recurring theme; AI needs context to perform well. |
| prompt | The input text given to an AI model to guide its response. | You're going to be writing 500 to 2,000-word prompts. | Core term; the speaker advocates for long, detailed prompts. |
| agency | The capacity to act independently and make choices; here, the control you give up to AI. | The more of your agency you outsource to the agent, and the more the output increases on the slop spectrum. | Philosophical concept applied to AI interaction. |
| landing page | A standalone web page designed for a specific marketing campaign, often with a call to action. | Whenever I'm brainstorming copywriting for a landing page, right? | Common in digital marketing. |
| deconstruct | To analyze something in detail by breaking it down into its component parts. | I know exactly what to do if I actually deconstruct how I write the tweets. | Method for creating detailed instructions. |
| listical | A piece of writing structured as a list, often with bullet points or numbers. | Multi-line paragraph posts and listical posts like bullet-point style posts. | Content format mentioned in the tweet prompt. |
| output format | The specified structure or style in which the AI should present its response. | I have the output format where I just tell it how to output for me. | Important for controlling AI responses. |
| homogeneous | Uniform in character; lacking variety or distinctiveness. | They're going to look homogeneous and it's going to be an easy tell that you're using AI. | Risk of using too few examples in prompts. |
| customer avatar | A detailed profile of an ideal customer, including demographics, behaviors, and pain points. | Give me a detailed guide on how to create the most comprehensive customer avatar in the world. | Marketing term used in option 2. |
| offer creation | The process of designing a compelling product or service package that attracts customers. | When it comes to offer creation, right? You have a product and you're trying to create an offer around it. | Business concept; Alex Hormozi is cited as an expert. |
| personal brand coach | An AI prompt designed to guide a user through building their personal brand step by step. | We're trying to create a personal brand coach. | Example 1 in the video. |
| content pillars | The main themes or topics that a content creator focuses on to build their brand. | A personal brand coach that guides you on what your content pillars are. | Part of personal brand strategy. |
| ClickFunnels | A software platform for building sales funnels and landing pages, often associated with a specific marketing style. | It'll probably give you like this copywriting that sounds like it belongs on a ClickFunnels landing page with a countdown timer. | Used as an example of generic, overused copy. |
| countdown timer | A visual element on a webpage that counts down to create urgency, often used in sales. | A ClickFunnels landing page with a countdown timer. | Cliché marketing tactic. |
| anti-metal page | A specific landing page the speaker references as having excellent copy; likely a brand name. | This anti-metal page has a really cool storytelling structure. | Example of unique, effective copy. |
| storytelling structure | The narrative framework used to present information in a compelling, story-like manner. | This anti-metal page has a really cool storytelling structure. | Key element of effective copywriting. |
| psychological tactics | Strategies based on human psychology used to influence behavior, often in marketing. | Break down the overall structure, what psychological tactics it uses, why it works. | Part of analyzing effective copy. |
| pain points | Specific problems or frustrations that a customer experiences, which a product aims to solve. | What's my customer avatar? What are the pain points? | Marketing term for customer needs. |
| file storage | A system for saving and organizing digital files, here integrated with AI features. | You can think of it as file storage. | Eden's core functionality. |
| substack | An online platform for publishing newsletters and other written content. | You can paste YouTube links, you can paste Instagram reels, you can paste tweets, you can paste substack articles. | Mentioned as a content source for Eden. |
| frames | Individual still images from a video; here, analyzed for content. | All of the frames will be analyzed. | Used in Eden for searching visual content. |
| prompt items | Pre-saved prompts that can be quickly accessed and executed within Eden. | Eventually there will be prompt items, so you can store all of your prompts in here. | Upcoming feature for prompt library. |
| early access | A pre-release phase where a limited number of users can try a product before its official launch. | This is early access. We're only opening Eden for Black Friday weekend. | Marketing term for software launch. |
| Black Friday weekend | The weekend following the US Thanksgiving holiday, known for major sales and promotions. | We're only opening Eden for Black Friday weekend. | Limited-time launch strategy. |
| wait list | A list of people who have expressed interest in a product and are waiting for access. | Go to the link in the description, either sign up for the wait list or you can join directly. | Common in product launches. |
| Cortex | The previous version of the Eden software, as mentioned by the speaker. | This is the next iteration of Cortex. | Product name; context for existing users. |
| iteration | A new version or update of a product, often with improvements. | This is the next iteration of Cortex. | Software development term. |
| meta prompt | A prompt that helps create other prompts; a template for generating structured, context-gathering prompts. | You're going to save this prompt, this meta prompt, somewhere safe. | The speaker's 'secret sauce' for prompt engineering. |
| Claude Opus 4.1 | A specific version of the Claude AI model by Anthropic, preferred by the speaker. | I personally like to do most of this with Claude Opus 4.1. | Model preference; Opus is the high-end variant. |
| Claude Sonet 4.5 | Another version of Claude; the speaker criticizes it for being too restrictive. | I also don't like Claude Sonet 4.5, the newest model, because it just tells me that I can't do certain things. | Speaker's spelling: 'Sonet'; correct is 'Sonnet'. |
| Caleb Rston | A content creator mentioned by the speaker; likely 'Caleb Ralston' or similar. | Go watch it by Caleb Rston. | Speaker's reference; exact name may be misspoken. |
| transcribed | Converted from speech to text. | It downloads and transcribes and autotags all of those. | Common AI feature for video/audio content. |
| context gathering phase | The initial part of a prompt where the AI asks questions to collect necessary user information. | Phase one is context gathering. So break down everything you need from me in order to best build a personal brand. | A recommended structure for complex prompts. |
| execution phase | The part of a prompt where the AI performs the main task based on gathered context. | You add a context gathering phase if needed and an execution phase. | Follows context gathering in the speaker's prompt design. |
| orchestrating | Arranging or directing multiple elements to work together effectively. | You are orchestrating. You're not guessing anymore. | Describes the user's role with advanced AI prompting. |
| prompt library | A personal collection of reusable, refined prompts for various tasks. | Imagine if you built this prompt library. | The speaker's recommended long-term strategy. |
| cognitive load | The amount of mental effort being used in working memory. | You reduce your cognitive load of just storing all of that in your head. | Benefit of externalizing processes into prompts. |
| intellectual sparring partner | An AI prompt that embodies the worldview of a thinker to provide perspective on problems. | Example two is an intellectual sparring partner. | Example 2; simulates conversation with great minds. |
| Naval Ravocant | Naval Ravikant, an entrepreneur and philosopher known for his insights on wealth and happiness. | A few people come to mind like Naval Ravocant. | Speaker's spelling: 'Ravocant'; correct is 'Ravikant'. |
| Daniel Schmokenberger | Daniel Schmachtenberger, a thinker focused on existential risks and complex systems. | Daniel Schmokenberger. | Speaker's spelling: 'Schmokenberger'; correct is 'Schmachtenberger'. |
| Krishna Murdy | Jiddu Krishnamurti, a philosopher and spiritual teacher. | Krishna Murdy. | Speaker's spelling: 'Murdy'; correct is 'Krishnamurti'. |
| Mihi Chick Mihi | Mihaly Csikszentmihalyi, a psychologist known for the concept of 'flow'. | Mihi Chick Mihi. | Speaker's spelling: 'Mihi Chick Mihi'; correct is 'Mihaly Csikszentmihalyi'. |
| worldview | A comprehensive perspective or philosophy through which a person interprets the world. | I want you to break down the entire worldview of the person. | Key to creating the sparring partner prompt. |
| long-term games | A concept from Naval Ravikant about playing iterated games with long-term payoffs rather than short-term wins. | Play long-term games. | Part of the intellectual sparring partner's advice. |
| flow state | A mental state of complete immersion and focus in an activity, often linked to high productivity. | Flow state design. | Concept from Mihaly Csikszentmihalyi. |
| consequential cascade | The chain of negative outcomes that result from not addressing a problem. | What's the consequential cascade of not solving the problem? | A thinking prompt used by the speaker. |
| novel | New and original; not seen before. | Ensuring that the video is novel and valuable. | Quality goal for content. |
| brain dump | The act of writing down all thoughts and ideas on a topic without filtering, to clear the mind or generate material. | I usually have a pretty compelling brain dump of ideas. | Creative process technique. |
| first principles thinking | A problem-solving approach that breaks down complex issues into their most basic, foundational elements. | I have a YouTube video on first principles thinking. | Example 3; a method for creative thought. |
| novel insights | New, original, or creative understandings that arise from deep thinking. | I want to create a prompt that helps me arrive at clear novel insights through first principles questioning. | Goal of the creative thought partner. |
| scaffolding | A teaching method that provides temporary support to help learners achieve a task, gradually removed as competence grows. | It asks a few clarifying questions like the depth of questioning style, response format, scaffolding level. | Educational term used in prompt customization. |
| habit formation | The process by which new behaviors become automatic through repetition. | Habit formation comes through practice. | Reason for practicing with the thought partner prompt. |
| offer blueprint | A structured plan or template for creating a compelling product offer. | Create a prompt that guides you through creating a compelling offer blueprint. | Part of the business workflow. |
| copywriting | The art of writing persuasive text for advertising or marketing purposes. | I like to find a page that has really good copy because yeah, I could just ask AI to tell me how to create copy. | Key skill for business prompts. |
| breakthrough advertising | A classic book on copywriting by Eugene Schwartz, often referenced by marketers. | Find a respected book on copywriting like breakthrough advertising. | Recommended resource for copywriting instructions. |
| key points | The main ideas or arguments in a piece of content, often used in outlines. | After that, you need the key points, a gripping introduction, a full script. | Part of the YouTube workflow. |
| gripping introduction | An opening that captures attention and compels the audience to continue watching or reading. | You need the key points, a gripping introduction, a full script. | Essential for video retention. |
| video description | The text section below a YouTube video that provides information, links, and chapters. | The video description, and then potentially a coach that walks you through the video creation process. | Part of YouTube metadata. |
| niche | A specialized segment of the market or a specific topic area. | Find five to 10 accounts in your niche. | Important for targeting content. |
| ingests | Takes in or processes information as input. | A prompt that ingests your video topic idea and spits out potential titles. | Technical term for data input. |
| retention | The ability to keep an audience engaged and watching a video until the end. | Ask the AI for B-roll and retention best practices as instructions. | Key metric in YouTube analytics. |
| desktop app | A software application that runs on a desktop computer rather than a web browser. | Relaunch it when we're ready with the desktop app, mobile app. | Planned feature for Eden. |
| mobile app | A software application designed for mobile devices like smartphones. | Relaunch it when we're ready with the desktop app, mobile app. | Planned feature for Eden. |
| autotagged | Automatically assigned labels or metadata based on content analysis. | Any video like your YouTube video that you upload to it will be automatically autotagged, transcribed. | Feature of Eden software. |
| editor | A person who edits video content, or the software used for editing. | You can pass that off to your editor. | Role in video production. |
| workspace | A shared digital environment where team members can collaborate. | Have them in the workspace for you. | Eden's collaborative feature. |
| keyword friendly | Optimized to include relevant search terms for better discoverability on platforms like YouTube. | A keyword friendly brief description of the video. | SEO concept applied to video descriptions. |
| video chapters | Timestamped sections in a video description that allow viewers to navigate to specific parts. | Video chapters with exact timestamps that are attention grabbing and keyword friendly. | YouTube feature for user experience and SEO. |
| skill acquisition | The process of learning and developing new abilities. | If you want more tips on how to use AI or writing or anything skill acquisition related. | Broader topic of the speaker's content. |
| newsletter | A regularly distributed publication, often via email, containing news or updates. | Join my newsletter. It's free. | Call to action at the end of the video. |
| sycophantic | Behaving in a way that is overly flattering or obedient, often to gain favor. | They dumb it down so that it can be useful and sycophantic and make you feel good for using it. | Speaker's spelling: 'sicopantic'; correct spelling is 'sycophantic'. |
| paywall | A system that restricts access to content unless a payment is made. | Put it behind a paywall for 10 bucks and sell it. | Monetization strategy for prompts. |
| Socratic questioning | A method of questioning used to stimulate critical thinking and illuminate ideas, named after Socrates. | Not explicitly in transcript, but related to first principles and guided questioning. | Implied in the creative thought partner approach. |
Most people treat AI as a slot machine rather than something you can program to do exactly what you want it to.
Introduces the core problem: users interact with AI randomly instead of giving precise instructions.
Pattern: Most people treat X as Y rather than Z.
Try also: Most people treat social media as a distraction rather than a tool for connection. / Most people treat feedback as criticism rather than an opportunity to improve.
AI was supposed to be this life-changing thing. There was so much hype around it.
Highlights the initial expectations versus the reality for average users.
Pattern: X was supposed to be Y. There was so much hype around it.
Try also: The new software was supposed to be revolutionary. There was so much hype around it. / That diet was supposed to be a miracle cure. There was so much hype around it.
You need to think of AI as this sort of digital employee that will do exactly what you tell it to do.
The central metaphor: treat AI like a worker who follows orders, not a magic oracle.
Pattern: You need to think of X as Y that will do Z.
Try also: You need to think of your budget as a roadmap that will guide your spending. / You need to think of feedback as a mirror that will show you your blind spots.
If you don't tell it exactly what you want, the LLM has to guess what you want.
Explains why vague prompts lead to mediocre outputs: the AI fills gaps with generic data.
Pattern: If you don't X, Y has to Z.
Try also: If you don't set clear goals, your team has to guess what to prioritize. / If you don't provide a recipe, the cook has to improvise.
The shorter the prompt, the more guessing the AI has to do.
Directly correlates prompt length with output quality; brevity forces AI to assume.
Pattern: The shorter the X, the more Y the Z has to do.
Try also: The shorter the brief, the more assumptions the designer has to make. / The shorter the instructions, the more errors the assembler is likely to make.
You're going to be writing 500 to 2,000-word prompts. Not one sentence, not one paragraph like you see all over the internet.
Sets the expectation for the length and detail required for effective prompts.
Pattern: You're going to be X. Not Y, not Z like you see all over the internet.
Try also: You're going to be building a comprehensive business plan. Not a one-pager, not a vague outline like you see in templates. / You're going to be cooking from scratch. Not using a mix, not ordering takeout like you see on social media.
This is how you go from AI slop to imposing your own sense of taste on the AI.
Frames the goal: move from generic output to personalized, high-quality results.
Pattern: This is how you go from X to Y.
Try also: This is how you go from amateur photography to creating art. / This is how you go from chaotic notes to a structured essay.
You can't rely on how the AI is programmed by default because it's packaged up, tuned, and given a personality for the average individual.
Argues that default AI settings cater to the lowest common denominator, not power users.
Pattern: You can't rely on X because it's Y for Z.
Try also: You can't rely on generic advice because it's designed for the masses. / You can't rely on auto-settings because they're optimized for beginners.
They dumb it down so that it can be useful and sycophantic and make you feel good for using it.
Criticizes consumer AI for being overly agreeable and simplistic to retain users.
Pattern: They X so that it can be Y and Z.
Try also: They simplify the interface so that it can be accessible and addictive. / They sweeten the drink so that it can be palatable and habit-forming.
Is there any one best way to coming up with a YouTube script? No.
Rhetorical question emphasizing that scriptwriting is subjective and style-dependent.
Pattern: Is there any one best way to X? No.
Try also: Is there any one best way to lead a team? No. / Is there any one best way to learn a language? No.
The AI doesn't have any of your specific context or instructions on what to do.
Identifies the missing element in generic prompts: personal and situational details.
Pattern: X doesn't have any of your Y or Z.
Try also: The consultant doesn't have any of your company's history or goals. / The recipe doesn't have any of your dietary restrictions or preferences.
In order to get AI to do something well in a high-quality way, you need to teach the AI exactly how you would create the YouTube video.
Prescribes the solution: transfer your own expertise into the prompt.
Pattern: In order to X, you need to Y.
Try also: In order to get a team to execute well, you need to communicate the vision clearly. / In order to bake a perfect cake, you need to follow the recipe precisely.
What if you don't know how to do what you're trying to do with AI?
Addresses the knowledge gap: users may lack the expertise to write detailed instructions.
Pattern: What if you don't know how to X?
Try also: What if you don't know how to fix the engine? / What if you don't know how to negotiate the contract?
You have four options here.
Introduces the four methods for obtaining detailed instructions when lacking personal expertise.
Pattern: You have X options here.
Try also: You have three paths to choose from. / You have several strategies at your disposal.
Option one, which is to just write out the detailed instructions yourself.
The first method: leverage your own knowledge and deconstruct your process.
Pattern: Option one, which is to X.
Try also: Option one, which is to do it manually. / Option one, which is to start from scratch.
Option number two, which is to ask AI to create a detailed guide.
The second method: have AI generate instructions for well-known, standardized topics.
Pattern: Option number two, which is to X.
Try also: Option number two, which is to outsource the research. / Option number two, which is to use a template.
Option number three is to find an expert source of information if you don't know what to do.
The third method: use existing expert content (PDFs, videos) as the basis for instructions.
Pattern: Option number three is to X if you Y.
Try also: Option number three is to consult a mentor if you're stuck. / Option number three is to read the manual if you're confused.
Option four is to emulate an example you like.
The fourth method: analyze and replicate a successful example's structure and tactics.
Pattern: Option four is to X.
Try also: Option four is to reverse-engineer a competitor. / Option four is to model a proven system.
This is where the magic happens.
Builds anticipation for the meta prompt, the key innovation in the process.
Pattern: This is where the magic happens.
Try also: This is where the real work begins. / This is where the transformation occurs.
This meta prompt alone will change how you use AI as a whole.
Emphasizes the transformative potential of the meta prompt tool.
Pattern: This X alone will change how you Y.
Try also: This habit alone will change how you approach your day. / This insight alone will change how you view the problem.
It is a prompt that helps you create a prompt.
Simple definition of the meta prompt's function.
Pattern: It is a X that helps you Y.
Try also: It is a tool that helps you build a tool. / It is a system that helps you design a system.
You start with this incredible first draft that you can then refine.
Highlights the efficiency gain: the meta prompt produces a strong starting point.
Pattern: You start with X that you can then Y.
Try also: You start with a rough sketch that you can then detail. / You start with a basic recipe that you can then customize.
I want to create a prompt that coaches me through building a personal brand for 30 days.
States the goal for the first example: a structured, long-term coaching prompt.
Pattern: I want to create a prompt that X.
Try also: I want to create a prompt that helps me write a novel. / I want to create a prompt that teaches me to code.
You will execute this in three phases.
Introduces the phased structure for complex prompts: context, plan, execution.
Pattern: You will execute this in X phases.
Try also: You will complete the project in four stages. / You will learn the skill in three steps.
Phase one is context gathering.
Defines the first phase: collecting all necessary user information.
Pattern: Phase one is X.
Try also: Phase one is research. / Phase one is preparation.
Phase two is the action plan.
Defines the second phase: outlining the steps based on context.
Pattern: Phase two is X.
Try also: Phase two is strategy. / Phase two is design.
Phase three is the coaching.
Defines the third phase: ongoing, step-by-step guidance.
Pattern: Phase three is X.
Try also: Phase three is implementation. / Phase three is execution.
You are using AI to both learn and build at the same time.
Captures the dual benefit: education and creation happen simultaneously.
Pattern: You are using X to both Y and Z at the same time.
Try also: You are using this course to both study and apply the concepts. / You are using the internship to both observe and contribute.
You are orchestrating. You're not guessing anymore.
Contrasts the new, controlled approach with the old, random one.
Pattern: You are X. You're not Y anymore.
Try also: You are leading. You're not following anymore. / You are creating. You're not consuming anymore.
Imagine if you built this prompt library.
Encourages the long-term vision of accumulating reusable prompts.
Pattern: Imagine if you X.
Try also: Imagine if you automated all your repetitive tasks. / Imagine if you had a mentor for every skill.
You reduce your cognitive load of just storing all of that in your head.
Explains the mental benefit: offloading processes to prompts frees up mental resources.
Pattern: You reduce your X by Y.
Try also: You reduce your stress by planning ahead. / You reduce your workload by delegating effectively.
I don't like just asking the base AI questions.
Expresses dissatisfaction with simple Q&A interactions; seeks deeper engagement.
Pattern: I don't like just X.
Try also: I don't like just scratching the surface. / I don't like just going through the motions.
If your mind takes the shape of those that you learn from, I personally want to learn from these very high-level thinkers.
Justifies the intellectual sparring partner: we are influenced by our sources, so choose wisely.
Pattern: If X, I personally want to Y.
Try also: If you are what you eat, I personally want to consume nutritious content. / If your network is your net worth, I personally want to surround myself with ambitious people.
I want you to break down the entire worldview of the person.
The core instruction for creating the sparring partner: a comprehensive analysis of a thinker's philosophy.
Pattern: I want you to break down X.
Try also: I want you to break down the argument. / I want you to break down the process.
Thinking is not just a random process. There are good ways to think and bad ways to think.
Asserts that thinking can be structured and improved, leading to the creative thought partner.
Pattern: X is not just Y. There are A and B.
Try also: Writing is not just putting words on paper. There are effective techniques and ineffective ones. / Leadership is not just giving orders. There are good styles and bad styles.
I want you to act as purely observational clear eyes that does not give me the exact answer but guides me to it.
Specifies the non-directive coaching style for the creative thought partner.
Pattern: I want you to act as X that does not Y but Z.
Try also: I want you to act as a mirror that does not judge but reflects. / I want you to act as a compass that does not walk but points.
The more you practice this, the more you form the habit of first principles thinking.
Links practice with the prompt to internalizing a valuable thinking skill.
Pattern: The more you X, the more you Y.
Try also: The more you exercise, the more you build endurance. / The more you read, the more you expand your vocabulary.
To build a business with AI, you're doing all of the same things that you normally would have done by yourself, but now you're doing it with this process.
Clarifies that AI doesn't replace business activities but enhances them through structured prompting.
Pattern: To X with Y, you're doing Z, but now you're doing it with A.
Try also: To cook with a sous-vide, you're following recipes, but now with precise temperature control. / To learn with a tutor, you're studying the same material, but now with personalized guidance.
You learn and do at the same time.
Reiterates the simultaneous learning and building benefit of the approach.
Pattern: You X and Y at the same time.
Try also: You work and travel at the same time. / You listen and take notes at the same time.
All seven of those things can be turned into prompts.
Shows the scalability: every component of a YouTube workflow can be systematized.
Pattern: All X of those things can be turned into Y.
Try also: All five of those tasks can be automated. / All three of those skills can be learned online.
Your YouTube videos are going to see a notable increase in quality.
Promises a tangible outcome from using the YouTube workflow prompts.
Pattern: Your X are going to see a notable increase in Y.
Try also: Your essays are going to see a notable increase in clarity. / Your meetings are going to see a notable increase in productivity.
This is what I wish I knew when I had first started learning AI.
Positions the content as hard-won wisdom that would have accelerated the speaker's own journey.
Pattern: This is what I wish I knew when I X.
Try also: This is what I wish I knew when I started my career. / This is what I wish I knew when I began investing.
Time: 0:00-2:00
Question: What is the speaker's main claim about how most people use AI, and what metaphor does he use to describe it?
Time: 2:00-5:00
Question: According to the speaker, why does a vague prompt lead to mediocre AI output?
Time: 5:00-7:30
Question: What are two specific flaws the speaker points out in the generic 'generate a viral YouTube script' prompt?
Time: 7:30-13:20
Question: What are the four options the speaker gives for creating detailed instructions when you lack expertise?
Time: 15:50-17:30
Question: What is the meta prompt, and why does the speaker call it 'the magic'?
Time: 17:30-20:00
Question: What are the three phases the speaker uses to structure the personal brand coach prompt?
Time: 22:30-25:50
Question: How does the speaker create an intellectual sparring partner prompt for thinkers like Naval Ravikant?
Time: 25:50-29:10
Question: What unique instruction does the speaker give for the creative thought partner prompt regarding answers?
Time: 29:10-36:40
Question: What are the seven components of a YouTube video that the speaker says can be turned into prompts?
Summarize the speaker's main argument in your own words, using the 'digital employee' metaphor.
Explain the four options for creating detailed instructions, giving an example for each.
Describe the meta prompt and its role in the two-step process, as if teaching a peer.
Role-play a conversation where you convince a skeptic that long prompts are better than short ones.
Present a mini-tutorial on creating a personal brand coach prompt, referencing the video's steps.
Discuss the benefits of an intellectual sparring partner prompt and how it differs from a simple Q&A.
Articulate the value of a creative thought partner that guides rather than gives answers.
Pitch the business workflow prompts (content, product, offer, copywriting) to an entrepreneur.
Outline the YouTube workflow prompts and explain how they improve video quality.
Read and analyze the transcript section on the viral YouTube script example; identify all the specific criticisms the speaker makes.
Examine the detailed tweet prompt example; list the requirements and output format elements the speaker includes.
Study the customer avatar guide generation; explain how it turns into an interactive prompt.
Parse the offer creation section using Alex Hormozi's PDF; summarize the process.
Read the landing page emulation example; break down the psychological tactics mentioned.
Analyze the meta prompt description; infer its likely structure and components.
Review the personal brand coach creation; outline the three phases and what each entails.
Read the intellectual sparring partner section; compare the worldviews of the mentioned thinkers based on the transcript's hints.
Study the YouTube workflow bullet points; create a checklist of prompts for video creation.
Write a detailed critique of the generic 'generate a viral YouTube script' prompt, explaining its flaws.
Compose your own set of detailed instructions for a task you know well (e.g., writing an email newsletter).
Draft a meta prompt based on the video's description; include phases for context gathering and execution.
Create a prompt for a personal brand coach using a transcript from a different expert video.
Design an intellectual sparring partner prompt for a thinker of your choice, specifying the worldview breakdown.
Develop a creative thought partner prompt for a thinking method (e.g., Socratic questioning) with guiding questions.
Write a series of prompts for a business workflow (e.g., product creation) following the video's pattern.
Construct a complete YouTube title prompt, including instructions for replicating successful titles.
Compose a reflective essay on how the two-step process changes your approach to using AI.